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The Muppets: Beaker's Ballad

Who would have thought that The Muppets Studio, the fuzzy-wuzzies of our childhood, would so aptly nail social media both in parody and practice?

The Muppets Studio is a case study in how to properly leverage YouTube . The Muppets, once television and movie stars, had seen a decline in popularity (despite the long-running success of similar property ). To compete, the Muppets created a YouTube channel and started making exclusive videos that retained the charm and humor of the show, but with social media twists. The above video is a clever combination of Beaker’s mishaps and the trolling nature of YouTube comments and annotations. Other videos play on the auto-caption function or home-made song mash-up videos à laPomplamoose.

The Muppets have also appeared on cooking shows, clips with the band OK Go, soon-to-be-released mobile apps and another feature movie. At heart, the channel has helped reinvigorate the brand with most videos receiving hundreds of thousands of views (the average is about 400,000). The Muppets Studio understands the changing tastes of its audience and has created a social video experience that caters to it.

Quelle: mashable.com/2010/10/05/top-enterprises-social-media/